This dynamic visual identity for the City Renewal Authority (CRA) references the structure of a city using an adaptable tiling system.

The vibrant colour scheme and curved lines capture a sense of diversity and community, while the clean typeface reflects the contemporary feel of spaces and events the CRA aims to create. The dynamic nature of the design alludes to energy and revitalisation, documentation of group roles and contributions of each member outlined and is adaptable to match the broad range of the CRA’s projects.

The design outcomes were a logo suite, five poster designs for events around the city, social media tiles, t-shirt designs, promotional video graphics and business cards which also function as an engagement tool when used on a placemat with prompt cards.

The code used to generate the tiles was also a final outcome, and can be run to create infinite combinations of the tiles.